Value proposition refers to a business or marketing statement that a company uses to summarize why a consumer should buy a product or use a service . This statement convinces a potential consumer
The Lean Canvas helps you identify your unique value proposition, your unfair advantage, and your key hypotheses. Add your perspective Help others by sharing more (125 characters min.) Cancel
#1 Value Proposition Your value proposition is all about solving a problem or catering to a need with your product or service. It refers to the benefits that your business brings to each customer Gojek motorcycle riders in Salatiga, Central Java, Indonesia. The name Gojek comes from the term “Ojek” or motorbike taxis [16] commonly found throughout Indonesia. It was founded in 2010 with 20 motorbike drivers. [17] Gojek app was launched in January 2015, [18] and in less than two years, the app racked up nearly 30 million downloads. [19] – Lean Canvas: The Lean Canvas is a popular alternative that focuses on key components such as problem, solution, key metrics, channels, and unfair advantage. It is designed to be more concise and action-oriented, making it suitable for startups and businesses aiming for rapid iterations and validated learning. – Value Proposition Canvas15. Thumbtack. Thumbtack is a platform where you can find local professionals like house cleaners, handymen, interior painters, makeup artists, photographers, landscapers, etc. Their value proposition summarizes what the business does. The above 15 are value proposition examples you can learn from.
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